Aro’s mission is to foster the growth of independent and emerging designers. We give them a platform to showcase their products and connect them with creative women who desire inspired, special pieces. We offer a space for creatives to discover and support ethical and independent brands.
Leslie Hernandez is a long-time fashion enthusiast and started her career in design while in college, working for some of the best retailers and designers in the country. During her years in New York, she worked for cult brands and met many incredible retailers but there really wasn’t a retailer that carried well-made and hip contemporary jewelry. Leslie desired something modern and accessible, while fast-fashion jewelry lacked the spirit of our mission. In 2015, she launched ARO and opened the first brick-and-mortar in Austin, Texas.
Named after the ARO river in Venezuela, the name signifies childhood memories of a peaceful culture and colorful landscape. Being of Venezuelan descent, Leslie keeps Venezuela in her heart and mind.