Shahla worked in product strategy for nearly a decade for some of the world’s leading brands and campaigns before fulfilling a lifelong goal of designing and producing her own jewelry line. In October of 2014, her inaugural line of namesake jewelry launched online and at retail.
Shahla uses an intersection of old world techniques and new world technologies. Everything is designed in 3-D and pieces are prototyped using 3-D printers. Once designs are refined, the final pieces are formed with high-resolution printers then burned out and cast using traditional “lost wax” casting techniques. All manufacturing is done locally in NYC.
Inspiration comes from places Shahla has lived – Kentucky, San Francisco, and New York. Rural / urban juxtapositions are featured in the first collection, like the interlocking Honeycomb rings. She is also heavily influenced by her Native American and Persian roots and expresses that in her material use of silver and turquoise.
Previously, Shahla produced multiple apparel collections for Vogue and the CFDA in conjunction with over 50 top fashion designers. She also served as a Director of Merchandising for President Obama’s re-election campaign. She is Brooklyn based, and Kentucky bred.